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Communication and Coorientation of Collectivities

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Publicado en:The American Behavioral Scientist (pre-1986) vol. 16, no. 4 (Mar/Apr 1973), p. 567-591
Autor principal: JAMES E GRUNIGKEITH R STAMM
Publicado:
SAGE PUBLICATIONS, INC.
Materias:
University of Maryland University of Wisconsin System
Illinois
United States > US
Research
Agreements
Journalism
Accuracy
Poverty
Environmental education
Community relations
Communication
Low income groups
Interest groups
Decision making
Mass media
Researchers
Middle class
Collectivity
Economic development
Formal organization
Economics
Affordable housing
Labor unions
Perceptions
Suburban areas
Bureaucrats
Public relations
Change agents
Mass media effects
Social research
Marketing
Innovations
Adoption of innovations
Diffusion
Social categories
Concepts
Ethnic groups
Public schools
Organizational communication
Traditions
Acceso en línea:Citation/Abstract
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Resumen:Many research traditions in applied social science have been concerned with communication between a formal organization and a social collectivity (often called a public, a clientele, or a mass), or between members of two social categories such as socioeconomic classes or ethnic groups. Concepts studied in these traditions include the diffusion of innovations, change agents, marketing, public relations, organizational communication, mass media effects, school-community relations...
ISSN:0002-7642
1552-3381
Fuente:ABI/INFORM Global