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BOOK REVIEW

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Publicado en:Thunderbird International Business Review (1986-1998) vol. 40, no. 2 (Mar/Apr 1998), p. 181-184
Autor principal: LeMaster, Jane
Publicado:
Wiley Periodicals Inc.
Materias:
International trade
Emerging markets
Strategic management
Competitive advantage
Strategic planning
Threats
Books
Transnationalism
Competition
Responsiveness
Organizational structure
Multinational corporations
Innovations
Companies
Comparative advantage
Acceso en línea:Citation/Abstract
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Resumen:When we teach different types of organizational structures in business classes in terms of how internationalized the company may be, we move from some exporting with no formal structure for international activities through what Bartlett and Ghoshal (1992) describe as the transnational corporation. These are the companies that must simultaneously meet the demands for "global efficiency, national responsiveness, and worldwide innovation" (p. 118). Meeting these demands are what will maintain competitive advantage.
ISSN:1096-4762
1520-6874
Fuente:ABI/INFORM Global