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Библиографические подробности
Опубликовано в::	Thunderbird International Business Review (1986-1998) vol. 40, no. 2 (Mar/Apr 1998), p. 181-184
Главный автор:	LeMaster, Jane
Опубликовано:	Wiley Periodicals Inc.
Предметы:	International trade Emerging markets Strategic management Competitive advantage Strategic planning Threats Books Transnationalism Competition Responsiveness Organizational structure Multinational corporations Innovations Companies Comparative advantage
Online-ссылка:	Citation/Abstract Full Text - PDF
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Описание
Краткий обзор:	When we teach different types of organizational structures in business classes in terms of how internationalized the company may be, we move from some exporting with no formal structure for international activities through what Bartlett and Ghoshal (1992) describe as the transnational corporation. These are the companies that must simultaneously meet the demands for "global efficiency, national responsiveness, and worldwide innovation" (p. 118). Meeting these demands are what will maintain competitive advantage.
ISSN:	1096-4762 1520-6874
Источник:	ABI/INFORM Global