From Publicly Available Data to Business Decisions

Bewaard in:
Bibliografische gegevens
Gepubliceerd in:PQDT - Global (2019)
Hoofdauteur: Schweigert, Jonas
Gepubliceerd in:
ProQuest Dissertations & Theses
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Online toegang:Citation/Abstract
Full Text - PDF
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045 2 |b d20190101  |b d20191231 
084 |a 189128  |2 nlm 
100 1 |a Schweigert, Jonas 
245 1 |a From Publicly Available Data to Business Decisions 
260 |b ProQuest Dissertations & Theses  |c 2019 
513 |a Dissertation/Thesis 
520 3 |a This study describes the basics of business intelligence, before it explains its standard framework. Subsequently, the paper outlines how Google Maps data can be exploited to create a dashboard in Power BI. Thereby, it applies a modified framework to a case study about venues (businesses, transportation infrastructure, and tourist attractions) in Lisbon, Portugal. Five different analysis are carried out: general KPIs, their correlation, an investigation about popular time as well as heat map and location analysis. This work concludes, that businesses and organizations of all kinds can use this information to identify trends and customer behavior to make data-driven decisions. 
653 |a Online transaction processing 
653 |a User behavior 
653 |a Infrastructure 
653 |a Power 
653 |a Business intelligence 
653 |a Decision making 
653 |a Supermarkets 
653 |a Social networks 
653 |a Art galleries & museums 
653 |a Value chain 
653 |a Venue 
653 |a Customers 
653 |a Tourism 
653 |a Visualization 
653 |a Data warehouses 
653 |a Business metrics 
653 |a Civil engineering 
653 |a Economics 
653 |a Web studies 
653 |a Museum studies 
653 |a Recreation 
653 |a Statistics 
773 0 |t PQDT - Global  |g (2019) 
786 0 |d ProQuest  |t ProQuest Dissertations & Theses Global 
856 4 1 |3 Citation/Abstract  |u https://www.proquest.com/docview/3059335920/abstract/embedded/ZKJTFFSVAI7CB62C?source=fedsrch 
856 4 0 |3 Full Text - PDF  |u https://www.proquest.com/docview/3059335920/fulltextPDF/embedded/ZKJTFFSVAI7CB62C?source=fedsrch