From Publicly Available Data to Business Decisions

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Dettagli Bibliografici
Pubblicato in:	PQDT - Global (2019)
Autore principale:	Schweigert, Jonas
Pubblicazione:	ProQuest Dissertations & Theses
Soggetti:	Online transaction processing User behavior Infrastructure Power Business intelligence Decision making Supermarkets Social networks Art galleries & museums Value chain Venue Customers Tourism Visualization Data warehouses Business metrics Civil engineering Economics Web studies Museum studies Recreation Statistics
Accesso online:	Citation/Abstract Full Text - PDF
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Descrizione
Abstract:	This study describes the basics of business intelligence, before it explains its standard framework. Subsequently, the paper outlines how Google Maps data can be exploited to create a dashboard in Power BI. Thereby, it applies a modified framework to a case study about venues (businesses, transportation infrastructure, and tourist attractions) in Lisbon, Portugal. Five different analysis are carried out: general KPIs, their correlation, an investigation about popular time as well as heat map and location analysis. This work concludes, that businesses and organizations of all kinds can use this information to identify trends and customer behavior to make data-driven decisions.
ISBN:	9798382359403
Fonte:	ProQuest Dissertations & Theses Global