Chinese and US Digital Platforms: Exploring Key Differences in Strategies
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| Publicado no: | NIM Marketing Intelligence Review vol. 16, no. 2 (Nov 2024), p. 24 |
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| Autor principal: | |
| Publicado em: |
De Gruyter Brill Sp. z o.o., Paradigm Publishing Services
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| Assuntos: | |
| Acesso em linha: | Citation/Abstract Full Text Full Text - PDF |
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| 100 | 1 | |a Zhang, Xiaoquan (Michael) |u CUHK Business School, Chinese University of Hong Kong | |
| 245 | 1 | |a Chinese and US Digital Platforms: Exploring Key Differences in Strategies | |
| 260 | |b De Gruyter Brill Sp. z o.o., Paradigm Publishing Services |c Nov 2024 | ||
| 513 | |a Journal Article | ||
| 520 | 3 | |a Meta (formerly Facebook) and X (formerly Twitter), by contrast, have maintained more focused identities, with Meta creating a family of apps and X emphasizing its role as a real-time information network. E-commerce platforms ｘ The e-commerce sector demonstrates this divergence in design philosophy clearly, with Alibaba establishing itself as a marketplace facilitator, creating an extensive web of related services, including logistics, digital media, health services, financial services, and online and offline grocery stores. Health services are addressed through AliHealth, which offers medical supplies and appointments, while Alipay and the Ant Group provide financial products like payment gateway, money market savings, loans and insurance, integrating financial services seamlessly into the consumer journey. [...]Alibaba's foray into online and offline grocery stores through Freshippo caters to evolving grocery shopping habits, blurring the lines between physical and digital commerce. [...]Expedia and Booking.com primarily focus on travel bookings, offering exhaustive options for flights, accommodations and car rentals, while platforms like Airbnb emphasize unique lodging experiences and local activities. [...]perhaps more importantly, the growth of platforms is path dependent. | |
| 610 | 4 | |a WeChat Amazon.com Inc | |
| 651 | 4 | |a United States--US | |
| 651 | 4 | |a China | |
| 653 | |a Grocery industry | ||
| 653 | |a User experience | ||
| 653 | |a Bookings | ||
| 653 | |a Shopping | ||
| 653 | |a Social networks | ||
| 653 | |a Financial services | ||
| 653 | |a Health insurance | ||
| 653 | |a Digital media | ||
| 653 | |a Health services | ||
| 653 | |a Medical supplies | ||
| 653 | |a Consumers | ||
| 653 | |a Loans | ||
| 653 | |a Computer platforms | ||
| 653 | |a Preferences | ||
| 653 | |a Integrated approach | ||
| 653 | |a Electronic commerce | ||
| 653 | |a Logistics | ||
| 653 | |a Money markets | ||
| 653 | |a Grocery stores | ||
| 773 | 0 | |t NIM Marketing Intelligence Review |g vol. 16, no. 2 (Nov 2024), p. 24 | |
| 786 | 0 | |d ProQuest |t ABI/INFORM Global | |
| 856 | 4 | 1 | |3 Citation/Abstract |u https://www.proquest.com/docview/3138421936/abstract/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch |
| 856 | 4 | 0 | |3 Full Text |u https://www.proquest.com/docview/3138421936/fulltext/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch |
| 856 | 4 | 0 | |3 Full Text - PDF |u https://www.proquest.com/docview/3138421936/fulltextPDF/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch |