Chinese and US Digital Platforms: Exploring Key Differences in Strategies

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Detalles Bibliográficos
Publicado en:	NIM Marketing Intelligence Review vol. 16, no. 2 (Nov 2024), p. 24
Autor principal:	Zhang, Xiaoquan (Michael)
Publicado:	De Gruyter Brill Sp. z o.o., Paradigm Publishing Services
Materias:	WeChat Amazon.com Inc United States > US China Grocery industry User experience Bookings Shopping Social networks Financial services Health insurance Digital media Health services Medical supplies Consumers Loans Computer platforms Preferences Integrated approach Electronic commerce Logistics Money markets Grocery stores
Acceso en línea:	Citation/Abstract Full Text Full Text - PDF
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