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Impact of AI Virtual Anchors on Traditional News Anchors

Gorde:
Argitaratua izan da:International Journal of Knowledge Management vol. 21, no. 1 (2025), p. 1-18
Egile nagusia: Li, Linhan
Argitaratua:
IGI Global
Gaiak:
Journalism
Innovations
Journalists
Data processing
Collaboration
Artificial intelligence
Decision making
Knowledge management
News
Data analysis
Multilingualism
Literature reviews
Ethics
Broadcasting
Newspaper industry
Efficiency
Sarrera elektronikoa:Citation/Abstract
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Laburpena:Artificial Intelligence (AI) anchors are transforming news broadcasting, offering 24/7 operation, rapid data processing, and multilingual capabilities. While these advantages enhance efficiency and reach, human anchors provide emotional depth, critical thinking, and personal connection. To remain competitive, traditional anchors must adapt by enhancing their skills, emotional intelligence, and presentation styles, blending technology with the unique human touch. Despite AI's progress, human anchors remain indispensable for delivering complex and sensitive news that requires judgment and empathy. Adaptation and innovation are key for traditional anchors to maintain relevance and elevate the quality of news broadcasting.
ISSN:1548-0666
1548-0658
DOI:10.4018/IJKM.362624
Baliabidea:Engineering Database