Impact of AI Virtual Anchors on Traditional News Anchors
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| Publicado en: | International Journal of Knowledge Management vol. 21, no. 1 (2025), p. 1-18 |
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| Autor principal: | |
| Publicado: |
IGI Global
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| Materias: | |
| Acceso en línea: | Citation/Abstract Full Text - PDF |
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| 024 | 7 | |a 10.4018/IJKM.362624 |2 doi | |
| 035 | |a 3144994235 | ||
| 045 | 2 | |b d20250101 |b d20251231 | |
| 100 | 1 | |a Li, Linhan |u Sichuan University of Arts and Science, China | |
| 245 | 1 | |a Impact of AI Virtual Anchors on Traditional News Anchors | |
| 260 | |b IGI Global |c 2025 | ||
| 513 | |a Journal Article | ||
| 520 | 3 | |a Artificial Intelligence (AI) anchors are transforming news broadcasting, offering 24/7 operation, rapid data processing, and multilingual capabilities. While these advantages enhance efficiency and reach, human anchors provide emotional depth, critical thinking, and personal connection. To remain competitive, traditional anchors must adapt by enhancing their skills, emotional intelligence, and presentation styles, blending technology with the unique human touch. Despite AI's progress, human anchors remain indispensable for delivering complex and sensitive news that requires judgment and empathy. Adaptation and innovation are key for traditional anchors to maintain relevance and elevate the quality of news broadcasting. | |
| 653 | |a Journalism | ||
| 653 | |a Innovations | ||
| 653 | |a Journalists | ||
| 653 | |a Data processing | ||
| 653 | |a Collaboration | ||
| 653 | |a Artificial intelligence | ||
| 653 | |a Decision making | ||
| 653 | |a Knowledge management | ||
| 653 | |a News | ||
| 653 | |a Data analysis | ||
| 653 | |a Multilingualism | ||
| 653 | |a Literature reviews | ||
| 653 | |a Ethics | ||
| 653 | |a Broadcasting | ||
| 653 | |a Newspaper industry | ||
| 653 | |a Efficiency | ||
| 773 | 0 | |t International Journal of Knowledge Management |g vol. 21, no. 1 (2025), p. 1-18 | |
| 786 | 0 | |d ProQuest |t Engineering Database | |
| 856 | 4 | 1 | |3 Citation/Abstract |u https://www.proquest.com/docview/3144994235/abstract/embedded/Q8Z64E4HU3OH5N8U?source=fedsrch |
| 856 | 4 | 0 | |3 Full Text - PDF |u https://www.proquest.com/docview/3144994235/fulltextPDF/embedded/Q8Z64E4HU3OH5N8U?source=fedsrch |