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Unleashing ChatGPT: Redefining Technology Acceptance and Digital Transformation in Higher Education

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Published in:Administrative Sciences vol. 14, no. 12 (2024), p. 325
Main Author: Mourtajji, Loubna
Other Authors: Arts-Chiss, Nathalie
Published:
MDPI AG
Subjects:
OpenAI
Montenegro
Pedagogy
Higher education
Students
Artificial intelligence
Neural networks
Technology Acceptance Model
Educational technology
Cognitive ability
Learning
Teachers
Chatbots
Network computers
Digital transformation
Qualitative research
Ethics
Training
Research
Models
Research design
Technology
Educational programs
Human-computer interaction
Transformation
Acceptance
Innovations
Business schools
Frame analysis
Language modeling
Adoption of innovations
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Abstract:This article examines the effects of integrating ChatGPT, a generative language model developed by OpenAI, into educational and training contexts in higher education. The research takes as its conceptual framework models of technology acceptance and questions the relevance of these models to the acceptance and adoption of ChatGPT. A qualitative study carried out with teachers from various higher education establishments in France enables us to propose a model adapted to the specific features of generative AI. The ethical dimension and the controllability of the tools by users, made possible by a progressive training program, are two constructions that are essential to a proper understanding of whether or not these new tools are adopted. Additionally, this research contributes to the growing discourse on how generative AI innovations can be leveraged to enhance digital transformation in the academic sector, with a particular focus on business schools’ stakeholders and strategies. Finally, the contributions and prospects for future research are discussed.
ISSN:2076-3387
DOI:10.3390/admsci14120325
Source:ABI/INFORM Global