Multi-level emotion propagation in natural disaster events: diverse leadership of super-spreaders in different levels of hierarchy

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Pubblicato in:Online Information Review vol. 49, no. 1 (2025), p. 116-135
Autore principale: Zhang, Yaming
Altri autori: Wang, Na, Koura Yaya Hamadou, Su, Yanyuan, Guo, Xiaoyu, Song, Wenjie
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Emerald Group Publishing Limited
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022 |a 1468-4527 
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024 7 |a 10.1108/OIR-03-2024-0192  |2 doi 
035 |a 3150293034 
045 2 |b d20250101  |b d20250214 
084 |a 36206  |2 nlm 
100 1 |a Zhang, Yaming  |u School of Economics and Management, Yanshan University, Qinhuangdao, China 
245 1 |a Multi-level emotion propagation in natural disaster events: diverse leadership of super-spreaders in different levels of hierarchy 
260 |b Emerald Group Publishing Limited  |c 2025 
513 |a Journal Article 
520 3 |a PurposeIn social media, crisis information susceptible of generating different emotions could be spread at exponential pace via multilevel super-spreaders. This study aims to interpret the multi-level emotion propagation in natural disaster events by analyzing information diffusion capacity and emotional guiding ability of super-spreaders in different levels of hierarchy.Design/methodology/approachWe collected 47,042 original microblogs and 120,697 forwarding data on Weibo about the “7.20 Henan Rainstorm” event for empirical analysis. Emotion analysis and emotion network analysis were used to screen emotional information and identify super-spreaders. The number of followers is considered as the basis for classifying super-spreaders into five levels.FindingsOfficial media and ordinary users can become the super-spreaders with different advantages, creating a new emotion propagation environment. The number of followers becomes a valid basis for classifying the hierarchy levels of super-spreaders. The higher the level of users, the easier they are to become super-spreaders. And there is a strong correlation between the hierarchy level of super-spreaders and their role in emotion propagation.Originality/valueThis study has important significance for understanding the mode of social emotion propagation and making decisions in maintaining social harmony.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-03-2024-0192. 
653 |a Classification 
653 |a Mass media 
653 |a Audiences 
653 |a Spreaders 
653 |a Social network analysis 
653 |a Communication theory 
653 |a Social networks 
653 |a Leadership 
653 |a Propagation modes 
653 |a Empirical analysis 
653 |a Network analysis 
653 |a Emotions 
653 |a Propagation 
653 |a Social interaction 
653 |a Information dissemination 
653 |a Information seeking behavior 
653 |a Natural disasters 
653 |a Literature reviews 
653 |a Rainstorms 
653 |a Information sources 
653 |a Social media 
653 |a Hierarchies 
653 |a Peer review 
653 |a Disasters 
653 |a Information 
653 |a Peers 
653 |a Decision making 
653 |a Diffusion 
653 |a Staff Meetings 
653 |a Opinions 
653 |a Social Behavior 
653 |a Predominantly White Institutions 
653 |a Mass Media Use 
653 |a Interpersonal Relationship 
653 |a Computer Mediated Communication 
653 |a Social Cognition 
653 |a Information Transfer 
653 |a Interpersonal Communication 
653 |a Sharing Behavior 
653 |a Cognitive Psychology 
700 1 |a Wang, Na  |u School of Economics and Management, Yanshan University, Qinhuangdao, China 
700 1 |a Koura Yaya Hamadou  |u School of Foreign Languages, Yanshan University, Qinhuangdao, China 
700 1 |a Su, Yanyuan  |u School of Economics and Management, Yanshan University, Qinhuangdao, China 
700 1 |a Guo, Xiaoyu  |u School of Economics and Management, Yanshan University, Qinhuangdao, China 
700 1 |a Song, Wenjie  |u School of Economics and Management, Yanshan University, Qinhuangdao, China 
773 0 |t Online Information Review  |g vol. 49, no. 1 (2025), p. 116-135 
786 0 |d ProQuest  |t ABI/INFORM Global 
856 4 1 |3 Citation/Abstract  |u https://www.proquest.com/docview/3150293034/abstract/embedded/L8HZQI7Z43R0LA5T?source=fedsrch 
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