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Multi-level emotion propagation in natural disaster events: diverse leadership of super-spreaders in different levels of hierarchy

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Pubblicato in:Online Information Review vol. 49, no. 1 (2025), p. 116-135
Autore principale: Zhang, Yaming
Altri autori: Wang, Na, Koura Yaya Hamadou, Su, Yanyuan, Guo, Xiaoyu, Song, Wenjie
Pubblicazione:
Emerald Group Publishing Limited
Soggetti:
Classification
Mass media
Audiences
Spreaders
Social network analysis
Communication theory
Social networks
Leadership
Propagation modes
Empirical analysis
Network analysis
Emotions
Propagation
Social interaction
Information dissemination
Information seeking behavior
Natural disasters
Literature reviews
Rainstorms
Information sources
Social media
Hierarchies
Peer review
Disasters
Information
Peers
Decision making
Diffusion
Staff Meetings
Opinions
Social Behavior
Predominantly White Institutions
Mass Media Use
Interpersonal Relationship
Computer Mediated Communication
Social Cognition
Information Transfer
Interpersonal Communication
Sharing Behavior
Cognitive Psychology
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Abstract:PurposeIn social media, crisis information susceptible of generating different emotions could be spread at exponential pace via multilevel super-spreaders. This study aims to interpret the multi-level emotion propagation in natural disaster events by analyzing information diffusion capacity and emotional guiding ability of super-spreaders in different levels of hierarchy.Design/methodology/approachWe collected 47,042 original microblogs and 120,697 forwarding data on Weibo about the “7.20 Henan Rainstorm” event for empirical analysis. Emotion analysis and emotion network analysis were used to screen emotional information and identify super-spreaders. The number of followers is considered as the basis for classifying super-spreaders into five levels.FindingsOfficial media and ordinary users can become the super-spreaders with different advantages, creating a new emotion propagation environment. The number of followers becomes a valid basis for classifying the hierarchy levels of super-spreaders. The higher the level of users, the easier they are to become super-spreaders. And there is a strong correlation between the hierarchy level of super-spreaders and their role in emotion propagation.Originality/valueThis study has important significance for understanding the mode of social emotion propagation and making decisions in maintaining social harmony.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-03-2024-0192.
ISSN:1468-4527
1468-4535
0309-314X
1353-2642
DOI:10.1108/OIR-03-2024-0192
Fonte:ABI/INFORM Global