Distributed Intelligent Optimization of E-commerce User Purchase Data Mining using Spark Framework
Spremljeno u:
| Izdano u: | Informatica vol. 48, no. 20 (Dec 2024), p. 29 |
|---|---|
| Glavni autor: | |
| Izdano: |
Slovenian Society Informatika / Slovensko drustvo Informatika
|
| Teme: | |
| Online pristup: | Citation/Abstract Full Text Full Text - PDF |
| Oznake: |
Bez oznaka, Budi prvi tko označuje ovaj zapis!
|
| Sažetak: | As the development of e-commerce becomes more and more intelligent, higher requirements have been put forward for the algorithms controlling e-commerce operations. However, the current e-commerce operation is not timely and accurate enough to update the purchase data and statistics, resulting in cost consumption and revenue is not proportional, and can not accurately meet the user favorite. To speed up the collection of user purchase behavior data and improve the revenue of e-commerce operations, the study introduces adaptive degree values based on a distributed computing framework combined with a topological structure. The computing framework is used to speed up the calculation and convergence of user data, and the topology is responsible for classifving the data in the dataset and calculating the optimal location. The improved algorithm under the control of the topology structure, the accuracy of the product is above 94%, the highest is above 98%, compared with other algorithms, the accuracy is higher. The data collected on JD shopping platform shows that compared with other algorithms, the improved algorithm is improved by 81.2% due to the stability of the fitness value. In the simulation experiment, the overlap between the noise value of beauty search 2000-2700 and the noise value of clothing matching 2000-2500 in the shopping platform was large. Therefore, there was a correlation between the user's search for clothing collocation and the beauty search. In summary the improved algorithm is highly effective in both stability, accuracy, and applied error control. Therefore, the study of the improved algorithm has a better application for data mining of user purchase behavior. |
|---|---|
| ISSN: | 0350-5596 1854-3871 |
| Digitalni identifikator objekta: | 10.31449/inf.v48120.6779 |
| Izvor: | Advanced Technologies & Aerospace Database |