Decoding Structural Equation Modeling: Insights on Data Assumptions, Normality, and Model Fit in Advancing Digital Marketing Strategies

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Detalles Bibliográficos
Publicado en:	Journal of Cases on Information Technology vol. 27, no. 1 (2025), p. 1-21
Autor principal:	Wah, Jack Ng Kok
Publicado:	IGI Global
Materias:	Kurtosis Errors Confirmatory factor analysis Social comparison Self esteem Skewness Psychological factors Data quality Missing data Marketing Well being Social support Social media Digital marketing Error reduction Social interaction Structural equation modeling Modelling Normal distribution Factor analysis Sampling error Sampling Perceived social support Decoding Psychological well being Normality
Acceso en línea:	Citation/Abstract Full Text - PDF
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