Digital Political Communication in the European Parliament: A Comparative Analysis of Threads and X During the 2024 Elections

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Yayımlandı:Journalism and Media vol. 6, no. 1 (2025), p. 42
Yazar: Ana Velasco Molpeceres
Diğer Yazarlar: Miranda-Galbe, Jorge, María Prieto Muñiz
Baskı/Yayın Bilgisi:
MDPI AG
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100 1 |a Ana Velasco Molpeceres 
245 1 |a Digital Political Communication in the European Parliament: A Comparative Analysis of Threads and X During the 2024 Elections 
260 |b MDPI AG  |c 2025 
513 |a Journal Article 
520 3 |a In an era marked by digital transformation and political polarization, the European Union faces significant challenges in maintaining effective communication and public trust. This study examines the European Parliament’s use of Threads and X (formerly Twitter) during the 2024 European Parliament elections, analyzing the types of content published, multimedia resources employed, and engagement generated on both platforms. Using a quantitative content analysis of 171 posts from the official English-language accounts, this research identifies key differences in communication strategies across platforms. Findings reveal that X prioritizes video content, mentions, and reposts, fostering higher user engagement, whereas Threads leans toward infographics and a more informative approach. The study highlights the fragmented nature of digital political communication and underscores the necessity for the European Parliament to adapt its strategies to the dynamics of each platform. These insights contribute to a broader understanding of institutional communication in an evolving digital ecosystem and its implications for electoral mobilization and public discourse. 
610 4 |a European Parliament European Union 
653 |a Public opinion 
653 |a Polarization 
653 |a Audiences 
653 |a Credibility 
653 |a Communication 
653 |a Content analysis 
653 |a Politics 
653 |a Debates 
653 |a Euroscepticism 
653 |a Narratives 
653 |a Social networks 
653 |a Mobilization 
653 |a Democracy 
653 |a Voters 
653 |a Parliaments 
653 |a Communication strategies 
653 |a Rhetoric 
653 |a Transformation 
653 |a Artificial intelligence 
653 |a Legislatures 
653 |a Political communication 
653 |a Comparative analysis 
653 |a Computer platforms 
653 |a Video recordings 
653 |a Multimedia 
653 |a False information 
653 |a Algorithms 
653 |a Political systems 
653 |a Populism 
653 |a Digital technology 
653 |a Elections 
653 |a Political polarization 
653 |a Economic development 
653 |a Discourse strategies 
653 |a Computer mediated communication 
653 |a Institutional discourse 
653 |a English language 
700 1 |a Miranda-Galbe, Jorge 
700 1 |a María Prieto Muñiz 
773 0 |t Journalism and Media  |g vol. 6, no. 1 (2025), p. 42 
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