Digital Political Communication in the European Parliament: A Comparative Analysis of Threads and X During the 2024 Elections

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Опубликовано в::	Journalism and Media vol. 6, no. 1 (2025), p. 42
Главный автор:	Ana Velasco Molpeceres
Другие авторы:	Miranda-Galbe, Jorge, María Prieto Muñiz
Опубликовано:	MDPI AG
Предметы:	European Parliament European Union Public opinion Polarization Audiences Credibility Communication Content analysis Politics Debates Euroscepticism Narratives Social networks Mobilization Democracy Voters Parliaments Communication strategies Rhetoric Transformation Artificial intelligence Legislatures Political communication Comparative analysis Computer platforms Video recordings Multimedia False information Algorithms Political systems Populism Digital technology Elections Political polarization Economic development Discourse strategies Computer mediated communication Institutional discourse English language
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Описание
Краткий обзор:	In an era marked by digital transformation and political polarization, the European Union faces significant challenges in maintaining effective communication and public trust. This study examines the European Parliament’s use of Threads and X (formerly Twitter) during the 2024 European Parliament elections, analyzing the types of content published, multimedia resources employed, and engagement generated on both platforms. Using a quantitative content analysis of 171 posts from the official English-language accounts, this research identifies key differences in communication strategies across platforms. Findings reveal that X prioritizes video content, mentions, and reposts, fostering higher user engagement, whereas Threads leans toward infographics and a more informative approach. The study highlights the fragmented nature of digital political communication and underscores the necessity for the European Parliament to adapt its strategies to the dynamics of each platform. These insights contribute to a broader understanding of institutional communication in an evolving digital ecosystem and its implications for electoral mobilization and public discourse.
ISSN:	2673-5172
DOI:	10.3390/journalmedia6010042
Источник:	Social Science Database