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How Libraries Have Used Technology for Promotion and Outreach

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Pubblicato in:Computers in Libraries vol. 45, no. 3 (Apr 2025), p. 27
Autore principale: Dempsey, Kathy
Pubblicazione:
Information Today, Inc.
Soggetti:
Online Computer Library Center > OCLC
United States > US
Software
Social networks
Automation
COVID-19
Marketing
Librarians
Artificial intelligence
Libraries
Advertising
Technology
Advertisements
Outreach programs
Influence of Technology
Library Automation
Library Services
Educational Technology
Library Instruction
Reference Materials
Workstations
Social Media
Library Personnel
Public Libraries
Computer Software
Reference Services
Program Administration
Newsletters
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Abstract:Dempsey discusses how libraries have used technology for promotion and outreach. Large library systems can often afford to experiment with the higher technology that others cannot. For instance, Meghan McCorkell, until recently, the chief of marketing, communications, and strategy at the Enoch Pratt Free Library in Baltimore, mentioned some really cool stuff she had been doing there. And now in 2025, the latest tech for marketing is artificial intelligence (AI). She does not think libraries are going to be using AI for advertising at the same level as we recently saw in Super Bowl ads, but they have already started experimenting with it.
ISSN:1041-7915
0275-6722
Fonte:Library Science Database