VIRTUAL INFLUENCERS IN THE CONTEXT OF ARTIFICIAL INTELLIGENCE: AN OVERVIEW OF THE EMERGING LITERATURE

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Detalles Bibliográficos
Publicado en:	Bulletin of the Transilvania University of Brasov. Series VII, Social Sciences and Law. vol. 17, no. 2 (2024), p. 291
Autor Principal:	Gross, Eduard C
Publicado:	Transilvania University of Brasov
Materias:	Computer-generated imagery Consumer behavior Artificial intelligence Influencer marketing Imagery Transparency Ethics Marketing Cost analysis Manipulation Audiences Literature Popularity
Acceso en liña:	Citation/Abstract Full Text Full Text - PDF
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