Do Loyalty Programs Actually Build Customer Loyalty? A Service Quality Perspective from Indonesian e-Commerce

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Pubblicato in:	The South East Asian Journal of Management vol. 19, no. 1 (Apr 2025), p. 0_1
Autore principale:	Kosimwidjaja, Jonathan Farrel
Altri autori:	Hadiprawoto, Triana Rahajeng
Pubblicazione:	University of Indonesia
Soggetti:	Indonesia Digital economy Customer services Brand loyalty Marketing Customer satisfaction Quality of service Shopping Electronic commerce Loyalty programs Competition Market strategy Sampling Structural equation modeling
Accesso online:	Citation/Abstract Full Text Full Text - PDF
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