Do Loyalty Programs Actually Build Customer Loyalty? A Service Quality Perspective from Indonesian e-Commerce

Guardado en:

Bibliografiske detaljer
Udgivet i:	The South East Asian Journal of Management vol. 19, no. 1 (Apr 2025), p. 0_1
Hovedforfatter:	Kosimwidjaja, Jonathan Farrel
Andre forfattere:	Hadiprawoto, Triana Rahajeng
Udgivet:	University of Indonesia
Fag:	Indonesia Digital economy Customer services Brand loyalty Marketing Customer satisfaction Quality of service Shopping Electronic commerce Loyalty programs Competition Market strategy Sampling Structural equation modeling
Online adgang:	Citation/Abstract Full Text Full Text - PDF
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!