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Field Lab on Consumer Perceptions and Preferences in the German Video-On-Demand Streaming Market - A Conjoint Analysis

Guardado en:
Publicado en:PQDT - Global (2025)
Autor principal: Rodrigues, João Miguel Nunes
Publicado:
ProQuest Dissertations & Theses
Materias:
Subscriptions
User behavior
Streaming services
Decision making
Business models
Business administration
Acceso en línea:Citation/Abstract
Full Text - PDF
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Resumen:The German video-on-demand (VOD) streaming market is highly competitive and dominated by US players. Private TV providers must adapt to consumer behaviour shifting from linear to on demand. This thesis identifies German consumers' preferences for VOD streaming services through Conjoint Analysis. Findings show that content type, price, and content origin are the most influential factors in consumer decision-making. These insights provide valuable guidance for German TV providers in tailoring their offerings to meet consumer demands.
ISBN:9798286414956
Fuente:ProQuest Dissertations & Theses Global