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Field Lab on Consumer Perceptions and Preferences in the German Video-On-Demand Streaming Market - A Conjoint Analysis

Guardado en:
Publicado en:PQDT - Global (2025)
Autor principal: Rodrigues, João Miguel Nunes
Publicado:
ProQuest Dissertations & Theses
Materias:
Subscriptions
User behavior
Streaming services
Decision making
Business models
Business administration
Acceso en línea:Citation/Abstract
Full Text - PDF
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100 1 |a Rodrigues, João Miguel Nunes 
245 1 |a Field Lab on Consumer Perceptions and Preferences in the German Video-On-Demand Streaming Market - A Conjoint Analysis 
260 |b ProQuest Dissertations & Theses  |c 2025 
513 |a Dissertation/Thesis 
520 3 |a The German video-on-demand (VOD) streaming market is highly competitive and dominated by US players. Private TV providers must adapt to consumer behaviour shifting from linear to on demand. This thesis identifies German consumers' preferences for VOD streaming services through Conjoint Analysis. Findings show that content type, price, and content origin are the most influential factors in consumer decision-making. These insights provide valuable guidance for German TV providers in tailoring their offerings to meet consumer demands. 
653 |a Subscriptions 
653 |a User behavior 
653 |a Streaming services 
653 |a Decision making 
653 |a Business models 
653 |a Business administration 
773 0 |t PQDT - Global  |g (2025) 
786 0 |d ProQuest  |t ProQuest Dissertations & Theses Global 
856 4 1 |3 Citation/Abstract  |u https://www.proquest.com/docview/3224572583/abstract/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch 
856 4 0 |3 Full Text - PDF  |u https://www.proquest.com/docview/3224572583/fulltextPDF/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch