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What Language Are We Speaking?: Marketing Information Literacy on University Library Websites

Gorde:
Argitaratua izan da:Communications in Information Literacy vol. 19, no. 1 (2025), p. 51-70
Egile nagusia: Golijanin, Aleksandar
Argitaratua:
Communications in Information Literacy
Gaiak:
Higher education
User training
Students
Information literacy
Trends
Curricula
Information professionals
Library and information science
Library collections
Library associations
Skills
Terminology
Research methodology
Academic libraries
Hypotheses
Librarians
Websites
Literacy
Libraries
Colleges & universities
Research
Content analysis
Marketing
Jargon
Information
College faculty
Communication
Library Materials
Critical Thinking
Student Development
Literature Reviews
Research Skills
Online Searching
Information Retrieval
Distance Education
Process Education
School Surveys
Research Libraries
Library Instruction
School Libraries
Information Needs
Authors
Library Personnel
Library Skills
Professional Education
Educational Trends
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Laburpena:This study investigates how Canadian university libraries communicate information literacy (IL) to non-library faculty members on faculty-facing web pages. A content analysis was conducted of websites from institutions affiliated with the Canadian Association of Research Libraries (n = 25) to identify trends in the terminology used to describe IL. The findings reveal that the term "information literacy" appears with varying frequency across website headings, subheadings and body text, while terms like "research skills" and "critical information use" may appear in its stead. University libraries may intentionally be employing these terms to enhance faculty engagement in response to the existing literature, which suggests non-library faculty generally dislike IL jargon. These findings have implications for how academic libraries market their IL-related services to non-library faculty, suggesting a need for further research into how the work of IL can be effectively communicated to non-library audiences.
ISSN:1933-5954
DOI:10.15760/comminfolit.2025.19.1.4
Baliabidea:Library Science Database