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Why people share misinformation on social media? An integration of affordance and flow theories

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Publicado en:Humanities & Social Sciences Communications vol. 12, no. 1 (Dec 2025), p. 1129
Autor principal: Wu, Manli
Otros Autores: Wu, Tailai, Xiao, Yushan
Publicado:
Springer Nature B.V.
Materias:
Information seeking behavior
Affect (Psychology)
False information
Cognitive ability
Emotions
Boundary conditions
Pandemics
Social networks
Social media
Participation
Misinformation
Dissemination
Mass media
Psychological mechanisms
Theory
Connotation
Access
Sharing
Psychological theories
Acceso en línea:Citation/Abstract
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Resumen:The widespread dissemination of misinformation on social media calls for an empirical investigation of why people share such content. By integrating affordance theory and flow theory, this study examines the underlying psychological mechanisms between social media affordances and misinformation sharing. With 533 valid questionnaires, the findings demonstrate that social media affordances (information accessibility, metavoicing and association) are positively associated with cognitive involvement and affective involvement, which then exert positive effects on users’ misinformation sharing. The results further reveal that emotional ability negatively moderates the relationship between affective involvement and misinformation sharing. Theoretically, our empirical findings extend prior studies by complementing the positive connotation of social media affordances and demonstrating that social media affordances can drive misinformation sharing through the mechanism of flow. Practically, the findings imply that attention should be paid to the design and management of social media to curtail misinformation sharing.
ISSN:2662-9992
2055-1045
DOI:10.1057/s41599-025-05511-6
Fuente:Social Science Database