Shifting Sands: Byju's Tumultuous Journey Through Layoff Mayhem
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| Yayımlandı: | IUP Journal of Business Strategy vol. 22, no. 2 (Apr-Jun 2025), p. 57-82 |
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IUP Publications
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| Online Erişim: | Citation/Abstract Full Text Full Text - PDF |
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| Özet: | Byju's was once touted as the world's largest for-profit digital education content provider. To its credit, Byju's was responsible for making quality education accessible and affordable. Its meteoric rise, from a modest startup to an exdlted unicorn status, was fueled by its innovative product offerings, high-octane marketing and faster user acquisition. However, a slew of strategic missteps, unviable acquisitions, financial troubles and serious governance lapses led to its precipitous fall. What followed was a tsunami of layoffs, marred by poor communication, and serious procedural lapses, exposing the gaping holes in Byju's HR practices. This case study runs the whole gamut-tracing the rise and free fall of Byju's, strategic missteps that triggered the crisis and the wave of layoffs unleashed by the company. It offers a cryptic view of how the absence of structured downsizing process and communication blunders can seriously erode employees' trust, company reputation and long-term sustainability. This case study offers a cautionary tale for the new startups navigating the challenges of hyper-growth and expansionist impulses that prioritize scaling up at the altar of people. |
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| ISSN: | 0972-9259 |
| DOI: | 10.71329/1IUP]BS/2025.22.2.57-81 |
| Kaynak: | ABI/INFORM Global |