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A diffusion of innovations measurement scale for reinvention, relative advantage, compatibility, complexity, trialability and observability

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Publicado en:PLoS One vol. 20, no. 10 (Oct 2025), p. e0334616
Autor principal: Overbye-Thompson, Hannah
Otros Autores: Hamilton, Kristy A
Publicado:
Public Library of Science
Materias:
Innovations
Technological change
Smartwatches
Technology adoption
Perceptions
Prediction models
Compatibility
Adaptation
Wearable computers
Software upgrading
Complexity
Economic
Acceso en línea:Citation/Abstract
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Resumen:Diffusion of innovations (DOI) theory identifies critical factors that influence technology adoption rates and offers a predictive model for understanding how innovations spread through populations. While DOI theory encompasses six key perceptual characteristics (relative advantage, compatibility, complexity, trialability, observability, and reinvention), most empirical research operationalizes only Rogers’ five core attributes, rarely integrating reinvention despite its theoretical importance for understanding post-adoption adaptation. This research develops and validates a comprehensive scale measuring all six DOI characteristics, with particular attention to the reinvention construct. Through three independent samples (n = 2,019), we test the scale’s validity within a nomological network, creating an adaptable instrument for studying innovation diffusion that captures the full scope of DOI theory.
ISSN:1932-6203
DOI:10.1371/journal.pone.0334616
Fuente:Health & Medical Collection