A diffusion of innovations measurement scale for reinvention, relative advantage, compatibility, complexity, trialability and observability

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Опубліковано в::PLoS One vol. 20, no. 10 (Oct 2025), p. e0334616
Автор: Overbye-Thompson, Hannah
Інші автори: Hamilton, Kristy A
Опубліковано:
Public Library of Science
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100 1 |a Overbye-Thompson, Hannah 
245 1 |a A diffusion of innovations measurement scale for reinvention, relative advantage, compatibility, complexity, trialability and observability 
260 |b Public Library of Science  |c Oct 2025 
513 |a Journal Article 
520 3 |a Diffusion of innovations (DOI) theory identifies critical factors that influence technology adoption rates and offers a predictive model for understanding how innovations spread through populations. While DOI theory encompasses six key perceptual characteristics (relative advantage, compatibility, complexity, trialability, observability, and reinvention), most empirical research operationalizes only Rogers’ five core attributes, rarely integrating reinvention despite its theoretical importance for understanding post-adoption adaptation. This research develops and validates a comprehensive scale measuring all six DOI characteristics, with particular attention to the reinvention construct. Through three independent samples (n = 2,019), we test the scale’s validity within a nomological network, creating an adaptable instrument for studying innovation diffusion that captures the full scope of DOI theory. 
653 |a Innovations 
653 |a Technological change 
653 |a Smartwatches 
653 |a Technology adoption 
653 |a Perceptions 
653 |a Prediction models 
653 |a Compatibility 
653 |a Adaptation 
653 |a Wearable computers 
653 |a Software upgrading 
653 |a Complexity 
653 |a Economic 
700 1 |a Hamilton, Kristy A 
773 0 |t PLoS One  |g vol. 20, no. 10 (Oct 2025), p. e0334616 
786 0 |d ProQuest  |t Health & Medical Collection 
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