ECONOMIC AND GOVERNANCE IMPLICATIONS OF AI-DRIVEN MARKETING SYSTEMS: A MIXED-METHODS STUDY ON PERFORMANCE, TRANSPARENCY, AND POLICY ALIGNMENT

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I whakaputaina i:	Lex Localis vol. 23, no. S4 (2025), p. 2189-2204
Kaituhi matua:	Halabi, Roger
Ētahi atu kaituhi:	Subrahmanyam, Satya
I whakaputaina:	Institute for Local Self-Government and Public Procurement Maribor
Ngā marau:	Transparency Quantitative analysis Ethics Exploitation Budgets Economic conditions Strategic management Return on investment Enforcement Mixed methods research Governance Policy making Decision making Artificial intelligence Productivity Marketing Labor productivity Economic performance Performance Investments Normalization
Urunga tuihono:	Citation/Abstract Full Text Full Text - PDF
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