ECONOMIC AND GOVERNANCE IMPLICATIONS OF AI-DRIVEN MARKETING SYSTEMS: A MIXED-METHODS STUDY ON PERFORMANCE, TRANSPARENCY, AND POLICY ALIGNMENT

Guardado en:

Detalles Bibliográficos
Publicado en:	Lex Localis vol. 23, no. S4 (2025), p. 2189-2204
Autor principal:	Halabi, Roger
Otros Autores:	Subrahmanyam, Satya
Publicado:	Institute for Local Self-Government and Public Procurement Maribor
Materias:	Transparency Quantitative analysis Ethics Exploitation Budgets Economic conditions Strategic management Return on investment Enforcement Mixed methods research Governance Policy making Decision making Artificial intelligence Productivity Marketing Labor productivity Economic performance Performance Investments Normalization
Acceso en línea:	Citation/Abstract Full Text Full Text - PDF
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Sea el primero en dejar un comentario!