Imagen de Portada

German Sports Streaming Market: Insights into Consumer Trends and Strategic Opportunities

Guardado en:
Publicado en:PQDT - Global (2025)
Autor principal: Janisch, Antonia
Publicado:
ProQuest Dissertations & Theses
Materias:
Sports fans
Innovations
Consumer behavior
User behavior
Streaming services
Artificial intelligence
Decision making
Business models
Subscriptions
Streaming media
Customization
Virtual reality
Marketing
Acceso en línea:Citation/Abstract
Full Text - PDF
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
Resumen:The rapid evolution of sports streaming has disrupted traditional TV in Germany, driving demand for flexibility and affordability. This study explores the key-factors influencing consumer decisions, focusing on challenges such as market fragmentation, rising costs and unmet needs. Using a multi-method approach, it integrates conjoint analysis to quantify preferences, perceptual mapping to visualize platform perceptions and insights from expert interviews as well as a pre-survey.The findings highlight the need for user-centric strategies to increase satisfaction, address affordability and reduce fragmentation, particularly in Germany's football-centric culture. The study provides actionable recommendations for platforms to adapt to evolving consumer expectations in a competitive market.
ISBN:9798297969032
Fuente:ProQuest Dissertations & Theses Global