German Sports Streaming Market: Insights into Consumer Trends and Strategic Opportunities

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Bibliografiske detaljer
Udgivet i:	PQDT - Global (2025)
Hovedforfatter:	Janisch, Antonia
Udgivet:	ProQuest Dissertations & Theses
Fag:	Sports fans Innovations Consumer behavior User behavior Streaming services Artificial intelligence Decision making Business models Subscriptions Streaming media Customization Virtual reality Marketing
Online adgang:	Citation/Abstract Full Text - PDF
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Beskrivelse
Resumen:	The rapid evolution of sports streaming has disrupted traditional TV in Germany, driving demand for flexibility and affordability. This study explores the key-factors influencing consumer decisions, focusing on challenges such as market fragmentation, rising costs and unmet needs. Using a multi-method approach, it integrates conjoint analysis to quantify preferences, perceptual mapping to visualize platform perceptions and insights from expert interviews as well as a pre-survey.The findings highlight the need for user-centric strategies to increase satisfaction, address affordability and reduce fragmentation, particularly in Germany's football-centric culture. The study provides actionable recommendations for platforms to adapt to evolving consumer expectations in a competitive market.
ISBN:	9798297969032
Fuente:	ProQuest Dissertations & Theses Global