STRATEGIC DIGITAL COMMUNICATION AND PLATFORM DEVELOPMENT FOR COMMUNITY-BASED ORGANIC AGRICULTURAL ENTERPRISES: A CASE STUDY OF KOH KRET, THAILAND

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Pubblicato in:	Lex Localis vol. 23, no. S6 (2025), p. 3558-3569
Autore principale:	Somthawinpongsai, Chanyanan
Altri autori:	Ngernlad, Warin, Qiwen, Chen, Shyong, Alex Leong Swee, Tee, Mcxin, Lu, Liangyan
Pubblicazione:	Institute for Local Self-Government and Public Procurement Maribor
Soggetti:	Thailand Local businesses Consumer behavior Community involvement Agribusiness Companies Efficacy Data quality Economic growth Agricultural research Acceptability Marketing Human-computer interaction Social media Agricultural development Case studies Digital marketing Agricultural technology Agricultural economics Technology Networking Satisfaction Internet User experience Brands Social networks Mass media Polls & surveys Software Agriculture Big Data Participant observation Agricultural production Respondents Rural communities
Accesso online:	Citation/Abstract Full Text Full Text - PDF
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