Strategic Business Model Transformation for Development Consultancy: Value Proposition to Address New Customer Segment and Go-to-Market Strategy

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Dades bibliogràfiques
Publicat a:	PQDT - Global (2025)
Autor principal:	da Silva, Tomás Vieira
Publicat:	ProQuest Dissertations & Theses
Matèries:	Customer services Success Audiences Funding Books Social networks ISO standards Economic development Developing countries > LDCs Public sector Business metrics Market segments Marketing Communication channels Sustainable development Participation Beneficiaries Empowerment Meetings Project management Design Feasibility studies Fees & charges Market strategy Business administration
Accés en línia:	Citation/Abstract Full Text - PDF
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Descripció
Resum:	In an international development sector with boundaries increasingly blurred, consulting firms must respond to shifts in Official Development Assistance (ODA) and adapt to new emerging trends. This paper explores how CESO Development Consultants can reinvent its business model and go-to-market strategy to react to these changes. By using a qualitative research approach, including semi-structured interviews with key industry stakeholders, the study combines market analysis with CESO’s internal capabilities to identify new opportunities and rising challenges. The findings provide a strategic plan for CESO to adjust its value proposition, strengthen its competitiveness and achieve long-term growth in an evolving landscape.
ISBN:	9798297971127
Font:	ProQuest Dissertations & Theses Global