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Strategic Business Model Transformation for Development Consultancy: Value Proposition to Address New Customer Segment and Go-to-Market Strategy

Tallennettuna:
Julkaisussa:PQDT - Global (2025)
Päätekijä: da Silva, Tomás Vieira
Julkaistu:
ProQuest Dissertations & Theses
Aiheet:
Customer services
Success
Audiences
Funding
Books
Social networks
ISO standards
Economic development
Developing countries > LDCs
Public sector
Business metrics
Market segments
Marketing
Communication channels
Sustainable development
Participation
Beneficiaries
Empowerment
Meetings
Project management
Design
Feasibility studies
Fees & charges
Market strategy
Business administration
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Abstrakti:In an international development sector with boundaries increasingly blurred, consulting firms must respond to shifts in Official Development Assistance (ODA) and adapt to new emerging trends. This paper explores how CESO Development Consultants can reinvent its business model and go-to-market strategy to react to these changes. By using a qualitative research approach, including semi-structured interviews with key industry stakeholders, the study combines market analysis with CESO’s internal capabilities to identify new opportunities and rising challenges. The findings provide a strategic plan for CESO to adjust its value proposition, strengthen its competitiveness and achieve long-term growth in an evolving landscape.
ISBN:9798297971127
Lähde:ProQuest Dissertations & Theses Global