Determinants of Gen Z OTT Preferences and Satisfaction: An Econometric Analysis

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Veröffentlicht in:	IUP Journal of Applied Economics vol. 24, no. 4 (Oct-Dec 2025), p. 56-93
1. Verfasser:	Veerisetti, Ritika Rao
Veröffentlicht:	IUP Publications
Schlagworte:	India Satisfaction Monopolistic competition Consumer behavior Digital literacy Competitive advantage Generation Z Discrimination College students User satisfaction Entertainment Consumption patterns Models Policy making Product differentiation Prices Price elasticity Consumers Streaming services Internet access Student retention Decision making Elasticity of demand Consumption Behavioral economics Preferences Video recordings Subscriptions Algorithms Econometrics Streaming media Statistics Video on demand
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