Determinants of Gen Z OTT Preferences and Satisfaction: An Econometric Analysis

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Detalles Bibliográficos
Publicado en:	IUP Journal of Applied Economics vol. 24, no. 4 (Oct-Dec 2025), p. 56-93
Autor principal:	Veerisetti, Ritika Rao
Publicado:	IUP Publications
Materias:	India Satisfaction Monopolistic competition Consumer behavior Digital literacy Competitive advantage Generation Z Discrimination College students User satisfaction Entertainment Consumption patterns Models Policy making Product differentiation Prices Price elasticity Consumers Streaming services Internet access Student retention Decision making Elasticity of demand Consumption Behavioral economics Preferences Video recordings Subscriptions Algorithms Econometrics Streaming media Statistics Video on demand
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