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From Theory to Practice: Understanding Value- Creation in Service Companies

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Publicado en:Brazilian Administration Review vol. 22, no. 4 (Oct-Dec 2025), p. 1-17
Autor principal: Ribeiro, Lucas Galli
Otros Autores: Pereir, Leydiana de Sousa, Baião, Natalia Macedo, de Oliveira, Larissa Vasconcelos, Cavalcanti, André Marques
Publicado:
Associação Nacional de Pós-Graduação e Pesquisa em Administração
Materias:
Interviews
Qualitative research
Strategic management
Literature reviews
Collaboration
Customer feedback
Entrepreneurs
Companies
Economic development
Service industries
Efficiency
Value creation
Positioning
Design thinking
Knowledge based development
Literary criticism
Decision making
Knowledge management
Business models
Understanding
Systematic review
Acceso en línea:Citation/Abstract
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Resumen:Objective: existing literature is fragmented and fails to provide a holistic and comprehensive understanding of how value is created, particularly in the face of contemporary challenges and within the service sector. This article aims to offer a structured overview of current literature and facilitate a theoretical understanding of value creation. Methods: adopting a multi-method approach, a systematic literature review (SLR) of 184 articles was conducted, combined with qualitative analyses of empirical data obtained from in-depth interviews with three entrepreneurs. Results: this article identifies six distinct valuecreation logics: (1) performance-driven, (2) knowledge-driven, (3) predictability-driven, (4) customer-driven, (5) positioning-driven, and (6) quality-driven. The results demonstrate that value creation in service companies is a multifaceted process, requiring a balance between internal capabilities and external market dynamics. Conclusions: this study does not seek to exhaust all possible perspectives on value creation; instead, it offers a structured synthesis of six interrelated value-creation logics derived from the literature and illustrated through exploratory interviews with entrepreneurs in the service sector.
ISSN:1807-7692
DOI:10.1590/1807-7692bar2025250036
Fuente:ABI/INFORM Global