Extracting Advertising Elements and the Voice of Customers in Online Game Reviews

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Detalles Bibliográficos
Publicado en:	Journal of Theoretical and Applied Electronic Commerce Research vol. 20, no. 4 (2025), p. 321-343
Autor principal:	Nalluri Venkateswarlu
Otros Autores:	Yi-Yun, Wang, Wu-Der, Jeng, Long-Sheng, Chen
Publicado:	MDPI AG
Materias:	Accuracy User behavior Computer & video games Datasets Computer peripherals Data mining Social networks Questionnaires User generated content Advertising Machine learning Feedback Decision trees Sentiment analysis Support vector machines Marketing Product reviews Classification Digital marketing Natural language processing Quality function deployment Negative feedback
Acceso en línea:	Citation/Abstract Full Text + Graphics Full Text - PDF
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