Rethinking code-switching types and their effectiveness in print ads: The influence of word difficulty on the processing of code-switching types

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Pubblicato in:	ProQuest Dissertations and Theses (2010)
Autore principale:	Ahn, Jungsun
Pubblicazione:	ProQuest Dissertations & Theses
Soggetti:	Mass communications Studies Marketing Print advertising Research Spanish language Consumers English language Dissertations & theses College students Target markets Attitudes Influence Bilingualism Korean language Slogans
Accesso online:	Citation/Abstract Full Text - PDF
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