Rethinking code-switching types and their effectiveness in print ads: The influence of word difficulty on the processing of code-switching types

Guardado en:

Detalles Bibliográficos
Publicado en:	ProQuest Dissertations and Theses (2010)
Autor principal:	Ahn, Jungsun
Publicado:	ProQuest Dissertations & Theses
Materias:	Mass communications Studies Marketing Print advertising Research Spanish language Consumers English language Dissertations & theses College students Target markets Attitudes Influence Bilingualism Korean language Slogans
Acceso en línea:	Citation/Abstract Full Text - PDF
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Sea el primero en dejar un comentario!