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Bibliographic Details
Main Author:	Lamb, Charles W. (autor.)
Other Authors:	Hair, Joseph F. (autor.), McDaniel, Carl, Jr., 1941- (autor.), Ortíz Staines, Manuel (traductor.)
Format:	Book
Language:	Spanish
Published:	México : McGarw-Hill, [2006]
Edition:	8a. edición.
Subjects:	Marketing.
Online Access:	View in OPAC
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Holdings details from Biblioteca Central
Call Number:	658.83 L363
Copy	On Shelf