Fundamentos de marketing /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México, D. F. :
McGraw-Hill,
2000.
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| Edition: | 11a ed., 7a en español. |
| Subjects: | |
| Online Access: | View in OPAC |
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| Item Description: | Traducción de: Fundamentals of marketing. 11th ed. c1997. |
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| Physical Description: | xxi, 707, [95] p. : ilustraciones a color ; 25 cm + 1 cuaderno de ejercicios (102 p. ; 25 cm.) |
| Audience: | General |
| Bibliography: | Incluye referencias bibliográficas e índice. |
| ISBN: | 9701026764 |