Fundamentos de mercadotecnia /

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Bibliographic Details
Main Author:	Kotler, Philip (autor.)
Other Authors:	Armstrong, Gary (Gary M.) (autor.)
Format:	Book
Language:	Spanish English
Published:	México, D.F. : Prentice Hall Hispanoamerica, 1995.
Edition:	2a ed.
Subjects:	Marketing. Gestión de marketing. Gestión de ventas. Gestión de empresas. Planificación estratégica. Consumo.
Online Access:	View in OPAC
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Holdings details from Biblioteca Facultad Multidisciplinaria Oriental
Call Number:	658.83 K87f
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