Fundamentos de marketing de servicios: Conceptos, estrategias y casos /
Kaydedildi:
| Yazar: | |
|---|---|
| Materyal Türü: | Kitap |
| Dil: | İspanyolca İngilizce |
| Baskı/Yayın Bilgisi: |
México D. F. :
Thomson,
2002
|
| Edisyon: | 2a ed. |
| Konular: | |
| Online Erişim: | OPAC'ta görüntüle |
| Etiketler: |
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| 082 | 0 | 4 | |a 658.812 |b H699f |2 20 |
| 100 | 1 | |a Hoffman, K. Douglas | |
| 245 | 1 | 0 | |a Fundamentos de marketing de servicios: |b Conceptos, estrategias y casos / |c K. Douglas Hoffman, John E. G. Bateson ; tr. Pilar Mascaró |
| 250 | |a 2a ed. | ||
| 260 | |a México D. F. : |b Thomson, |c 2002 | ||
| 300 | |a 569 p. : |b fot. byn ; |c 25 cm. | ||
| 500 | |a Contiene información en las partes internas de la pasta | ||
| 500 | |a Título en inglés: Essentials of sevices marketing | ||
| 650 | 7 | |a Mercadeo de Servicios |2 lemb | |
| 650 | 7 | |a Negocios |2 lemb | |
| 650 | 7 | |a Servicio al Cliente |2 lemb |9 171 | |
| 942 | |2 Dewey Decimal Classification |c Books | ||
| 999 | |c 4104 |d 4104 | ||
| 952 | |1 Disponible |2 Dewey Decimal Classification |8 Colección General |a Biblioteca Facultad Multidisciplinaria Oriental |b Biblioteca Facultad Multidisciplinaria Oriental |c Acervo General |d 2005-06-30 |e Vicerrectoría |g 25.00 |i 50006779 |l 4 |o 658.812 H699f |p 50006779 |r 2019-06-25 00:00:00 |s 2017-05-12 |w 2012-12-07 |y Books | ||