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Bibliographic Details
Main Author: Lamb, Charles W. (autor.)
Other Authors: Hair, Joseph F. (autor.), McDaniel, Carl, Jr., 1941- (autor.)
Format: Book
Language:Spanish
Published: México : Cangage Learning Editores, 2011.
Edition:11ª edición.
Subjects:
Marketing.
Online Access:View in OPAC
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Marketing / by Lamb, Charles W.

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