Qualitative consumer & marketing research /

"Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical...

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Bibliografiske detaljer

Autores principales:	Belk, Russell W. (Autor), Fischer, Eileen, 1959- (Autor), Kozinets, Robert V., 1964- (Autor)
Format:	Electronisk eBog
Sprog:	engelsk
Udgivet:	London : SAGE, 2013.
Fag:	Marketing research. Consumers > Research. Qualitative research. Electronic books.
Online adgang:	https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/136009 Ver en el OPAC
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