Qualitative consumer & marketing research /

"Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical...

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Detalhes bibliográficos

Autores principales:	Belk, Russell W. (Autor), Fischer, Eileen, 1959- (Autor), Kozinets, Robert V., 1964- (Autor)
Formato:	Recurso Electrónico livro electrónico
Idioma:	inglês
Publicado em:	London : SAGE, 2013.
Assuntos:	Marketing research. Consumers > Research. Qualitative research. Electronic books.
Acesso em linha:	https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/136009 Ver en el OPAC
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