Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /

Lignende værker

• Branding sonoro : Sonokey® : el método de impulso emocional y mnemotécnico para las marcas /
  af: Vidal Mestre, Montserrat
  Udgivet: (2018)
• Connective branding : building brand equity in a demanding world /
  af: Fisher-Buttinger, Claudia
  Udgivet: (2008)
• Designing B2B brands : lessons from Deloitte and 182,000 brand managers /
  af: Martinez Onaindia, Carlos
  Udgivet: (2013)
• Narrative and Multimodal Approaches to Corporate Discourse : Promoting Made in Italy Abroad /
  af: D'Avanzo, Stefania
  Udgivet: (2025)
• Corporate reputation review
  Udgivet: (1997)