Ethical marketing and the new consumer
Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
Chichester, U.K. :
Wiley,
2009.
|
| Soggetti: | |
| Accesso online: | https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/178542 Visualizza in OPAC |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
MARC
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | ELB178542 | ||
| 003 | FINmELB | ||
| 005 | 20200520144314.0 | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 090528s2009 enka sb 001 0 eng | ||
| 015 | |a GBA904286 |2 bnb | ||
| 016 | 7 | |z 014877603 |2 Uk | |
| 020 | |z 9780470743027 (cloth) | ||
| 020 | |z 0470743026 (cloth) | ||
| 035 | |a (OCoLC)276340579 | ||
| 040 | |a FINmELB |c FINmELB |d FINmELB | ||
| 050 | 4 | |a HF5415 |b .A743 2009 | |
| 082 | 0 | 4 | |a 658.8 |2 22 |
| 100 | 1 | |a Arnold, Chris. | |
| 245 | 1 | 0 | |a Ethical marketing and the new consumer |h [electronic resource] / |c Chris Arnold. |
| 260 | |a Chichester, U.K. : |b Wiley, |c 2009. | ||
| 300 | |a xv, 272 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The power of brand ethos -- Ethical : reality or a brand image? -- Churn and the disposable society -- Bad tasting medicine -- It's not what you say but what you do -- Brand terrorism -- Survival and security -- Engaging the consumer, sharing responsibility -- Finding reasons to buy -- Research and surveys -- The business and religion of ethics -- Fairtrade -- Food waste and recycling -- Recycling for resale -- Turning recycling into good marketing -- The ethical sphere -- Language and persuasion -- How to be a creative marketer -- Fat and fit : obesity and health -- Selling ethical behaviour -- From brand values to brand value -- Fast fashion -- Washing green -- Green insurance and finance. | |
| 520 | |a Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description. | ||
| 588 | |a Description based on metadata supplied by the publisher and other sources. | ||
| 590 | |a Electronic reproduction. Santa Fe, Arg.: elibro, 2021. Available via World Wide Web. Access may be limited to eLibro affiliated libraries. | ||
| 650 | 0 | |a Marketing |x Moral and ethical aspects. | |
| 650 | 0 | |a New Age consumers. | |
| 655 | 4 | |a Electronic books. | |
| 797 | 2 | |a elibro, Corp. | |
| 856 | 4 | 0 | |u https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/178542 |
| 950 | |a eLibro English | ||