Experiential marketing in an age of hyper-connectivity : navigating the customer experience journey /

Antzeko izenburuak

• Relationship marketing : a consumer experience approach /
  nork: Baron, Steve (J. Steve)
  Argitaratua: (2010)
• Brand advocates : turning enthusiastic customers into a powerful marketing force /
  nork: Fuggetta, Rob
  Argitaratua: (2012)
• Managing the new customer relationship : strategies to engage the social customer and build lasting value /
  nork: Gordon, Ian H.
  Argitaratua: (2013)
• Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership /
  nork: Jaffe, Joseph, 1970-
  Argitaratua: (2007)
• The new relationship marketing : how to build a large, loyal, profitable network using the social Web /
  nork: Smith, Mari, 1966-
  Argitaratua: (2011)